Yahoo/Briefing: Story Stocks: Time to short some GOOG.

"1:13PM Google at $76 Might Be Rich : As the auction for Google's hot IPO shares winds down Thursday and the hype machine revs up with an upcoming Playboy interview with the company's founders, it's hard to understand why so many investors were willing to pay as much as $135 a share for a company analysts say might be worth a little more than half that amount - possibly less. 'I gave Google the benefit of the doubt across the board, in terms of assigning a beta, market risk premium, and cash flow assumptions and I came up with a fair value of $76 a share,' said Martin Pyykkonen, analyst with Janco Partners, in a Briefing.com interview."