New online dating service is for those who have faith Niche site based on religion, values offers promise of love (and profits)''Online dating is a moneymaker,'' says Nate Elliott, an analyst for Jupiter Research. ''If you run an online dating site correctly, it will make money for you. That's not to say that all these sites are making money, because I'm sure they're not. But when you've got millions of users paying for something, that's going to be attractive to Web sites.''

Elliott says Americans last year spent $313 million on online dating, more than any other subscription service on the Net -- even adult entertainment, which brought in $258 million.