Requiem for Overture [Fool.com: Motley Fool Take] March 3, 2005

"With little fanfare this week, Yahoo! (Nasdaq: YHOO) is burying Overture. Don't worry, the company's lucrative paid-search business isn't going anywhere. It is simply being given a new brand: Yahoo! Search Marketing Solutions. It doesn't exactly roll off the tongue, does it? Wouldn't it have been easier to just give Overture an exclamation point? I'll say. Yet before Overture is laid to rest, I'd like to give it a more proper burial."

[Motley Fool]