The New York Times > Technology > About.com, Primedia's Web Venture, Is for Sale

Final bids are due today, and the asking price is $350 million to $500 million, they said.

The bidders that plan to submit final offers today are Google, Yahoo, The New York Times Company, the AOL unit of Time Warner and AskJeeves, the executives said. The auction process has been under way for at least a month and is being managed by Goldman Sachs, the executives said.

Spokesmen for Google, Yahoo, the Times Company and AskJeeves declined to comment. Spokesmen for Primedia and AOL could not be reached for comment.