Investors Like Look Of Samsung

Many analysts say Samsung leads in creating and marketing new features and design, which some attribute to manufacturing expertise it's built up by making so many electronics products for so long.

"They simply have a better cell phone product," said Peter Nori, a portfolio manager for Franklin Templeton Investments. It owns shares of Samsung, which is traded in Korea but not in the U.S. "They are very good at new technology like color screens and cameras. And they have better designs."

Buyers agree. Samsung is growing faster than its main rivals.